24-27 November 2026Crocus Expo, Pavilion 2, Moscow
RU
Import substitution, growing quality requirements, tightening of regulation and strengthening of the role of contract manufacturing are changing the market for dietary supplements and raw materials for their production. We analyze key trends, challenges and forecasts.
The Russian market of dietary supplements continues to grow, but its structure is becoming more complex and mature. At the end of 2025, the volume of the legal market amounted to 279 billion rubles, and production reached 744 million packages, which is 5% more than a year earlier.
Against the backdrop of growing competition, manufacturers are increasingly relying not only on marketing and packaging, but also on the quality of raw materials - their origin, purity, standardization, bioavailability and stability of supply. That is why the market of raw materials for dietary supplements is gradually coming into the spotlight of the industry.
In 2025–2026, the market for raw materials for dietary supplements is developing not only under the influence of growing demand, but also due to structural changes within the industry. Below are the main trends that determine the requirements for ingredients, suppliers and production sites today.
1. Import substitution of raw materials
One of the main trends is the active transition to domestic ingredients. According to various estimates, the share of Russian raw materials has already reached 70-83%.
Why manufacturers choose local suppliers:
faster delivery;
lower cost;
easier quality control;
less dependence on external logistics and currency risks;
This shift is particularly noticeable in the categories of botanicals, minerals, amino acids and raw materials for sports nutrition.
2. Increasing quality and standardization requirements
For manufacturers, it is no longer enough just to have an "active ingredient" in the composition. Important:
the exact content of the active substance;
Proven purity
stability during storage;
solubility and technological compatibility;
In fact, laboratory control has become an indispensable element of the technological process, and not an additional advantage.
3. Naturalness and transparency of origin
Consumers and brands are increasingly choosing natural and sustainable sources of raw materials. There is a growing interest in:
plant extracts;
adaptogens;
probiotics and prebiotics;
omega complexes;
antioxidants;
The market is increasingly demanding a transparent history of the origin of raw materials, from the source and method of receipt to documents confirming quality and safety.
4. Growth of contract manufacturing and private labels
Contract sites are becoming an important link in the dietary supplements market, since they are the ones who test new raw materials, adapt recipes and help brands switch to local components.
According to forecasts, the share of contract manufacturing and private label may grow to 25-40%. For manufacturers, this is a way to reduce risks and bring new products faster, for suppliers of raw materials, it is an additional growth channel.
5. The online channel increases the influence on the market
Sales of dietary supplements are increasingly moving online. According to forecasts, by 2027, the share of distance sales may reach 50%. This changes the requirements for traceability, labeling and reliability of supply throughout the entire chain.
On March 1, 2026, new requirements for the dietary supplement market came into force, which affect both manufacturers and suppliers.
Among the key changes:
expansion of the list of products subject to mandatory labeling;
automatic verification of documents when putting goods into circulation;
strengthening control over manufacturers and suppliers;
a ban on the sale of dietary supplements without a valid certificate of state registration;
responsibility of marketplaces for placing products without supporting documents.
Technical regulations are also updated: the very concept of dietary supplements is clarified, permissible levels of consumption of bioactive substances are introduced, the list of substances that manufacturers can work with is limited, the lists of vitamins and permissible dosages are updated.
For bona fide market players, this means increased transparency and clearer rules of work, albeit with a greater administrative burden.
Despite the positive dynamics, the market for raw materials for dietary supplements faces a number of restrictions.
1. Quality control
Even with the growth of local production, questions remain about the stability of batches, the quality of purification and certification of raw materials. Manufacturers expect suppliers to:
certificates of analysis;
quality passports;
Confirmed origin
2. Need for technological adaptation
The transition to domestic raw materials is not always painless. It may require:
adjustment of formulations;
changes in dosages;
3. Logistics and stability of supply
Even high-quality raw materials will not give an advantage if the supply is unstable. For the dietary supplements market, the following are critical:
predictability of terms;
stability of characteristics from batch to batch;
protection against counterfeiting;
4. Regulatory and Online Pressures
Increased control by the state and marketplaces makes the market more civilized, but at the same time increases the requirements for documentation, traceability and internal processes of companies.
In 2025-2026, the dietary supplements market will maintain a positive trend, and by 2028, production may double. Key market expectations:
further growth in the share of domestic raw materials;
consolidation of players and consolidation of the market;
strengthening the role of contract manufacturing;
growing demand for evidence-based efficiency, transparency and quality stability;
The advantage will be given to companies that are already building reliable raw material chains and are working ahead of the curve in terms of quality, documentation and technological compatibility.
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The market for raw materials for dietary supplements is becoming more technologically advanced, regulated and competitive. For manufacturers, this means the need to look for reliable suppliers and adapt production to new requirements. For suppliers of raw materials, this is an opportunity to strengthen their position in a growing market. For contract sites, this is a chance to become a link between localization, formulation and commercial launch of the product.
Participation in Pharmtech & Ingredients 2026 will help you present your capabilities to a professional audience, find new customers and take a strong position in a rapidly changing segment.
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